BLE BLVD

Project

Kouvolan teatteri

Anything but Grey

• Visual Identity Concept
• Copywriting
  
• Consulting

My role in this project was to consult the theatre’s marketing team and design a concept for the new visual identity and copywriting. The look was finished by the theatre’s in-house designer Elisa Sola.

Graphic Designer

Elisa Sola

Client

Kouvolan teatteri
2020

 

The city of Kouvola has a reputation of being gray and a bit depressing, so the theatre wanted to present itself as a playful splash of life and emotion.

The theme of the new identity was built around the main slogan Anything But Grey. The concept of bringing color to the grayness is used in different theatre themed polarizations to tell what the Kouvola theatre is an antidote for.

— Emotion for Dullness
— Drama for Boredom
— Comedy for Misery
— Music for Silence