BLE BLVD

Project

Seinäjoki City Theatre’s 60th anniversary

The Maker of Emotions

Concept
Visual identity refresh
Copywriting and refining the brand message
Video script and production
Motion graphics

Concept and visual identity refresh for Seinäjoki City Theatre’s 60th anniversary. The identity and copy were introduced at the beginning of the year 2023 with a video ad, updated graphics and new set of slogans. The theatres minimalistic red and white visual identity has become so recognizable and unique in the Finnish theatre field, that the anniversary update was made respecting the original identity guidelines, celebrating the original tragedy–comedy symbolism derived from the logo.