Seinäjoki City Theatre’s 60th anniversary

The Maker of Emotions

  • Concept
  • Visual identity refresh
  • Copywriting and refining the brand message
  • Video script and production
  • Motion graphics

Concept and visual identity refresh for Seinäjoki City Theatre’s 60th anniversary. The identity and copy were introduced at the beginning of the year 2023 with a video ad, updated graphics and new set of slogans. The theatres minimalistic red and white visual identity has become so recognizable and unique in the Finnish theatre field, that the anniversary update was made respecting the original identity guidelines, celebrating the original tragedy–comedy symbolism derived from the logo.


Seinäjoki City Theatre

Video Sound

Riku Metsä-Ketelä

Voice Actor

Mari Pöytälaakso



Tunteiden tekijä 60 vuotta



Tunteiden tekijä pattern