Vastuullinen eränkäynti
Visual Identity
Illustration for a Web Site
Vastuullinen eränkäynti is a web site project promoting responsible hunting in Finland.
The identity was build around the paw print of a bear: it represents respect, strenght and justice. In Finnish mythology, the bear is the king of the forest, maybe the most important sacred animal and one of the oldest gods. In the past it was considered such a mythical creature, that in Finnish language the bear has over a hundred euphemisms – it was believed that if its real name was spoken, the bear would appear.
“Missä Ohto synnytelty,
mesikämmen käännytelty?
Kuun luona, tykönä päivän,
otavaisten olkapäillä.
Sieltä on maahan laskettu
hihnoissa hopeisissa,
kultaisissa kätkyissä”
The web site was developed by the awesome Mikko from Mikrogramma Design.
Client:
Nordic Distribution Oy
2018
