Concept
Visual Identity
Magazine Layout
Project Management

Web Design and Development

Kulttuurilehti Ilmiö is a magazine covering artistic and cultural events of the city of Seinäjoki: theatre, music, visual arts, museum and literature. The challenge was to create a scalable visual and thematic concept that would gather all the different fields and events into a solid, logical but fun to read magazine. The concept was also requested to be somehow linked to Seinäjoki’s slogan, which is ”Avaruuden pääkaupunki”, ”The Capital of Space”. (Just to clarify, Seinäjoki quite literally has a lot of space.)

The project was managed, designed and carried out by me from concept to both a paper and an online magazine.

Visit:
taideseinajoki.fi

Client:
Taide Seinäjoki -verkosto / Art Seinäjoki Network
2019–2021

 

 

CONCEPT

 

ART

Art is refined expression of human imagination. Art can as well be a physical object as, for instance, some theatrical, musical, literatical or interdisciplinary piece. Whether art imitates nature or consists of abstract elements, it’s created to be perceived and interpreted by an observer.

The subject can be approached by reviewing the senses needed for observing the piece. Art can be experienced in several ways: a painting is seen, a book is read, a composition is heard, a play is seen, heard, smelled or even felt. No matter what the medium, art evokes sensations and feelings, which lead to an interpretation.

 

 

INTERPRETATION

As something meaningful, a piece of art needs an interpretation. All art can be interpreted, and every interpretation is a chance for a different conclusion. No matter what the conclusion, a piece of art is perceived as a meaningful phenomenon.

 

 

PHENOMENON

The magazine’s name Ilmiö means ”a phenomenon” in Finnish. A phenomenon is something that can be experienced through the observers senses, just like art needs a perceiver to interpret its meaning. When people gather together, it’s also a phenomenon, whether it be a concert, exhibition, performance or any other event. No matter what it is, a phenomenon can be experienced. A phenomenon is something unusual, interesting and meaningful.

 

SYMBOLISM

LIGHT

Light can mean immediate feeling and experiencing. Light connotes as well to creating, knowledge as realization. In numerous cultures our main source of light, the Sun, symbolises immortality, which can refer to art as a way to reach immortality, as art can live on after the artist has passed.

 

STAR

A star is an appealing and extremely common symbol in numerous cultures. Stars twinkle inspiration and realization, and they are truly creators: they create energy, light and life.

PENTAGRAM

A pentagram is a five-pointed star, a closed figure that can be drawn with one stroke. Nowadays it’s usually linked to occultism, but it’s an ancient symbol which can be found from the Egyptian hieroglyphs, Christian iconography, alchemy and the symbol of the Pythagoreans, just to name a few.

The dimensions of a regular pentagram follow the golden ratio, which has undeniable importance not only in mathematics, but also in aestethics and art.

A pentagram has a beginning and an end, just like art: art begins as an idea and ends to the interpretation of its perceiver.

A pentagram also symbolises microcosm, the inner cosmos of man. The idea of macrocosm and microcosm reflecting one another originates from Ancient Greece, more specifically Pythagoras. The concept travelled through the writings of Socrates and Plato all the way to the Renaissance, when alchemy was becoming popular.

The European alchemy was not only about the transmutation of more common metals into noble ones, but more and so a philosophical theory about refining and perfecting the human soul and the connection of microcosm and macrocosm. Alchemy recognizes the classical elements of the Ancient Greece: earth, water, air, fire, and the fifth element aether – the element from where all spiritual and creative actions originate and thus of course art as well – and the symbol of these five elements is a pentagram.

Kulttuurilehti Ilmiö: Gemstone

GEMSTONE

Gemstones are hard minerals, that can be cut and polished: like art, they are carefully crafted and refined. A gemstone doesn’t shine on its own, not until light pierces it, just like (yes, you guessed it) art needs an observer to decode its meaning.

 

Kulttuurilehti Ilmiö: Taide Seinäjoki

 

ICONS

There’s a symbol for each cultural field with which every page is marked: visual arts, literature, theatre, music and museum. Under each field there are subcategories to indicate what kind of an event the article is about: painting/sculpture/photography…, novel/poems/philosophy…, musical/comedy/drama…, classical/jazz/rock…, exhibition/educational and so on.

The basic idea for the subcategory icons is about what sense is needed to interpret the piece of art or event. The visual system can however be used in more concretical way as well, if it illustrates the subject better.

All icons are paired with titles for clarity.

Kulttuurilehti Ilmiö: Icons

Kulttuurilehti Ilmiö: Icons

 

COLORS

Each issue has one main color.

TYPOGRAPHY

Kulttuurilehti Ilmiö: Typography

ILMIÖ 1/2019

Ilmiö 1/2019 Ilmiö 1/2019 Ilmiö 1/2019 Ilmiö 1/2019 Ilmiö 1/2019

ILMIÖ 2/2019

Ilmiö 2/2019 Ilmiö 2/2019 Ilmiö 2/2019 Ilmiö 2/2019 Ilmiö 2/2019 Ilmiö 2/2019 Ilmiö 2/2019 Ilmiö 2/2019

Poster Campaign for the issue 2/2019

Illustration

Poster for a summer theatre adaptation of Antti Tuuri’s Tangopojat.

Client:
Seinäjoki City Theatre
2019

Illustration for Tangopojat
Poster for Tangopojat

Graphic Design
Lettering
Illustration

Design, illustration and custom lettering for Törnävän kesäteatteri, the loveliest summer theatre in Seinäjoki.

Client:
Seinäjoki City Theatre
2019

 

 

 

Törnävän kesäteatteri: The Pier LadyTörnävän kesäteatteri: Your Summer PierTörnävän kesäteatteri: MapTörnävän kesäteatteri: Custom Lettering Törnävän kesäteatteri: ToffeeTörnävän kesäteatteri: PeppermintTörnävän kesäteatteri: ColaTörnävän kesäteatteri: JaffaTörnävän kesäteatteri: Mineral WaterTörnävän kesäteatteri: Candy Wrapping

Törnävän kesäteatteri: Early Bird

Törnävän kesäteatteri: Early Bird Campaign

Graphic Design
Illustration

Fictional posters for Ingmar Bergman’s play Höstsonaten (Autumn Sonata / Syyssonaatti), directed by Jukka Keinonen for Seinäjoki City Theatre in 2019. The posters are props for decorating the set: they are fictional concert posters from the 70’s and the 80’s – from the youth of the main character, Charlotte Andergast, a famous pianist.

Syyssonaatti premieres in Seinäjoki City Theatre on 7th November.

Client:
Seinäjoki City Theatre
2019

Höstsonaten: Linz 1979

Visual Identity
Illustration for a Web Site

Vastuullinen eränkäynti is a web site project promoting responsible hunting in Finland. I was asked to design the visual identity and co-design the web site with the client and the developer. The web site was developed by the awesome Mikko from Mikrogramma Design.

Visit:
vastuullinenerankaynti.com

Client:
Nordic Distribution Oy
2018

 

The identity was built around the paw print of a bear. In Finnish mythology, the bear is the king of the forest, maybe the most important sacred animal and one of the oldest gods, who was believed to be descended from the stars. In the past it was considered such a mythical creature, that in Finnish language the bear has over a hundred euphemisms – it was believed that if its real name was spoken, the feared animal would appear. When a bear was successfully brought down, a special celebration called karhunpeijaiset or kouon häät, ”the bears wedding”, took place. In this celebration, the bones of the respected creature were ceremonically taken back to the woods and the skull was hung on an old, tall pine. So the bear was escorted back to his ancient birthplace, to the sky.

Even today, a modern version of peijaiset is still celebrated after a successful hunt.

The bear used to and still does represent respect, strenght and justice. The mythological background and the respectful traditions directly linked to hunting made it the best choice to become the symbol for responsible hunting.

”Missä Ohto synnytelty,
mesikämmen käännytelty?
Kuun luona, tykönä päivän,
otavaisten olkapäillä.
Sieltä on maahan laskettu
hihnoissa hopeisissa,
kultaisissa kätkyissä”

 

Vastuullinen eränkäynti: väripaletti


Vastuullinen eränkäynti: Web Site

Visual Identity
Graphic Design

Web Development
Illustration

My work as an in-house graphic designer at Seinäjoki City Theatre included creating the corporate visual identity, managing the look through seasons 2012–2017 and building a responsive website on WordPress.

Visit: seinajoenkaupunginteatteri.fi

Photographer: Jukka Kontkanen

Client: Seinäjoki City Theatre 2012–2017

Seinäjoen kaupunginteatteri

Seinäjoen kaupunginteatteri

Seinäjoki City Theatre: Aalto pattern

 

Seinäjoki City Theatre: Typography

 

Seinäjoki City Theatre: Stationery

Seinäjoki City Theatre: Fall 2017

Seinäjoki City Theatre: Fall 2017

Seinäjoki City Theatre: Fall 2017

Seinäjoki City Theatre: Fall 2017

Seinäjoki City Theatre: Fall 2017

Seinäjoki City Theatre: Fall 2017

Seinäjoki City Theatre: Flyer, autumn 2017

Seinäjoki City Theatre: Spring 2016

Kartta

Seinäjoki City Theatre: Icons

Seinäjoki City Theatre: Website, landing page

Seinäjoki City Theatre: Website

Seinäjoki City Theatre: Website

Väliaika

Art Direction
Illustration

Photo Manipulation

Selected promotional images for Seinäjoki City Theatre. The images presenting actors are done in collaboration with photographer Jukka Kontkanen.

Client:
Seinäjoki City Theatre
2014–2021


Wuthering Heights (Humiseva harju)
by Emily Brontë and Jo Clifford, directed by Pauliina Salonius
2021

 


Evita
by Tim Rice and Andrew Lloyd Webber, directed by Tuomas Parkkinen
2020

 


The Foreigner (Pelkkänä korvana eli Ulkomaalainen)
by Larry Shue, directed by Pekka Laasonen
2020

 


Rouva C.
by Minna Rytisalo and Heini Tola, directed by Maia Häkli
2020

 


Pippi Longstocking (Peppi Pitkätossu)
by Astrid Lindgren, directed by Anu Hälvä
2020

 

Komisario Palmun erehdys
Inspector Palmu’s Error (Komisario Palmun erehdys)
by Mika Waltari, directed by Panu Raipia
2020

 

Syyssonaatti
Autumn Sonata (Höstsonaten/Syyssonaatti)
by Ingmar Bergman, directed by Jukka Keinonen
2019

 

Lapualaisooppera
Lapualaisooppera
by Arvo Salo, Kaj Chydenius and Juha Luukkonen, directed by Juha Luukkonen
2019

 


Aladdin
2019
directed by Christian Lindroos

 

Sarjahurmaajat
Ladykillers (Sarjahurmaajat)
by Graham Linehan, directed by Marika Vapaavuori
2018

 

Villi 50-luku
The Ferocious 50’s (Villi 50-luku)
by Tapani Bagge, directed by Christian Lindroos
2018

 

Yksi mies, kaksi pomoa
One Man, Two Guvnors (Yksi mies, kaksi pomoa)
by Richard Bean, directed by Jaakko Saariluoma
2017

 

Deathtrap
Deathtrap (Murhaloukku)
by Ira Levin, directed by Christian Lindroos
2017

 

Saarnaaja
The Preacher (Saarnaaja)
by Ari-Pekka Lahti and Juha Luukkonen, directed by Juha Luukkonen
2017

 

Lainahöyhenissä
La Cage aux Folles (Lainahöyhenissä)
by Harvey Fierstein and Jerry Herman, directed by Christian Lindroos
2016

 

Kvartetti
Quartet (Kvartetti)
by Ronald Harwood, directed by Marika Vapaavuori
2016

 

Rakkaita pettymyksiä rakkaudessa
Cherished Disappointments in Love (Rakkaita pettymyksiä rakkaudessa)
by Jouko Turkka and Juha Turkka, directed by Antti Mikkola
2016

 

Aleksis Kivi
Aleksis Kivi
by Veijo Meri, directed by Samuli Reunanen
2016

 

The Messiah
The Messiah (Messias tuloo!)
by Patrick Barlow, directed by Vesa Tapio Valo
2015

 

Romeo ja Julia
Romeo and Juliet
by William Shakespeare, directed by Antti Mikkola
2014

Törnävän kesäteatteri: The Pier LadyTörnävän kesäteatteri: Your Summer Pier Törnävä Summer Theatre: Your Summer Pier 2019

Deathtrap Deathtrap 2017

Myymälävarkaan käsikirja The Shoplifter’s Handbook 2016

Lainahöyhenissä La Cage aux Folles 2016

The Hardest Part Is Keeping the Secret The Other Woman 2015

Low Poly Chydenius Low Poly Chydenius 2014

Le clown blanc

Jonglööri

Le clown blanc 2013

Graphic Design
Illustration
Animation

Promotional illustration and poster design for a theatrical adaptation of Väinö Linna’s Under the North Star (Täällä Pohjantähden alla) trilogy. The story follows the life of a Finnish family from 1880, through the First World War, the Finnish Civil War and the Second World War, to the 1950’s. Through the lives of ordinary people, it describes the clash of ideals in Finland’s language strife and the struggle between the Whites (nationalists) and the Reds (socialists) in the movement to Independence and Civil War.

Client: Seinäjoki City Theatre
2017

Illustration
Graphic Design

Illustrated informational signage for a nature trail in Ilmajoki, Finland.

Client: Lakeuden elämysliikunta ry 2014

Ilmajoen luontoreitti

Ilmajoen luontoreitti

Ilmajoen luontoreitti

Ilmajoen luontoreitti Ilmajoen luontoreitti Ilmajoen luontoreitti Ilmajoen luontoreitti Ilmajoen luontoreitti